Origins of a passion for writing

I have been drawn to writing as a creative activity since childhood.

It started by inventing stories in my head. It grew into imitation when in the 7th grade I read William Faulkner’s 1942 short story “The Bear,” and I wrote my own story of a bear hunt gone awry. In the 8th grade, my classmates and I started a school newspaper to satisfy my itch to try journalism and to make a little money for a class field trip to St. Augustine.

By the time I reached high school, I was involved in a writing circle with friends. We called it “The Story War.” We took turns writing stories about a common set of characters whose adventures intersected and intertwined in ways that tested our creativity and problem solving. Each of us had a main character, and in the pre-internet days, we circulated our stories to each other by reproducing them on dot matrix printers and sending them through the U.S. mail. There were four of us in the group — two in Florida, Dwayne and me, and two in Texas, Fred and Cliff. It occupied hours of my imaginings and fed my love of storytelling and creative expression.

A blue, three-ring binder with dot matrix printed pages is overlaid by a hand-drawn map in pencil, a stack of story pages and a table of contents.
Can’t you hear the crackling spew of ink from a dot matrix printer while the rotating wheels pulled the continuous form paper through? The seriousness of the genre is also clearly communicated by the choice of font.

In high school, I gravitated toward newspaper journalism as a way to earn a living as a writer. In the unsophisticated way a teenager thinks about careers, I knew I loved to write but thought writing books could be an undependable source of income. According to my logic, writing for newspapers would be a steady gig, and I could write books on the side.

After my introduction to journalism in 8th grade, I joined the high school yearbook staff in 10th grade and took journalism as an independent study in the 11th. The summer after my junior year, I applied and was selected for an internship at our local newspaper, the now defunct Lake Wales Daily Highlander. Each year The Highlander hired a rising senior to write a weekly column and help out around the newsroom as the intern’s schedule and skill allowed.

I loved writing the column and took it very seriously. I loved trying out the SAT words I was learning. Some of my early columns required readers to have a dictionary at their elbow in order to make sense of what I was trying to say. The high school administration was also not particularly fond of my more aggressive attempts at satire.

I was called to meet with the principal after one column in which I deployed hyperbole to describe the construction projects going on in the buildings during the school day. I posited that projects of such scale would cause much less disruption during the summer. When I sat down across from Mr. Windham, the principal, I saw my column on the desk in front of him, marked up in red. He took me through each of my factual errors. I don’t remember printing a retraction, but I do remember learning that a weekly column came with power and responsibility.

The summer after I graduated from high school, I worked at The Highlander full time. I mostly did clerical writing such as obituaries, but when the news reporters were on vacation, I covered the police beat, county court and city budget hearings. Because I enjoyed sports, I latched onto opportunities in that genre, covering Lake Wales Little League as closely as if it were Major League Baseball, and endured the editing supervision of sports editor Bob Perkins. He once told me while editing a particularly egregious story in which I erroneously substituted “aloud” for “allowed” throughout to describe how many runs a pitcher “allowed,” that “This isn’t writing, it’s typing!”

My time at The Highlander gave me an unmatched experience for someone my age, and by the time I arrived at college to officially earn a degree in journalism, I had already tackled a number of challenges many of my peers wouldn’t experience until their senior internship or even after they started their careers. I began writing for the student newspaper, The Tropolitan, immediately, and found myself in a Reporting 1 class my freshman year.

In addition to the writing I did for The Trop, as it was affectionately known, I also served as a peer tutor at the university’s Writing Center. All students who tested into the remedial English classes were required to attend a writing lab one hour a week at the Writing Center, and the tutors led the labs. It was more than a little awkward when I, as an 18-year-old freshman, handed out and graded assignments from 21-year-old upperclassmen. Working at the Writing Center solidified my knowledge of the rules of grammar and gave me an even stronger foundation for writing clean copy and editing others’ work.

During my time at Troy I also developed the habit of journaling. I incorporated it as a part of my daily Bible reading and prayer time. I have never gone back to read those early attempts to process my understanding of scripture or work through crises of faith, but the practice is still part of my daily routine to this day.

My journalism career progressed from The Daily Highlander and Tropolitan to The Destin Log and The Macon Telegraph before I moved into higher education and nonprofit communications. During those years, I had largely abandoned the dream of creative writing, but in the summer of 2004 after completing an MBA, I felt the creative itch return.

I had been ignoring the whole reason I had chosen newspapers and communications as a career in the first place. So during our vacation that summer at Santa Rosa Beach, I spent an hour or so each day working on a novel. I wrote the first five chapters of my work, tentatively titled “Leaving Macon,” and reconnected with my love of writing.

I finished the first draft in 2009, and at more than 140,000 words was too intimidated to do the work necessary to edit it down to the more appropriate 100,000 words or less most first-time authors get when they publish. I was also reading about the publishing industry trying to implement the advice of launching my own platform. The conventional wisdom of the publishing industry was that you would be more desirable to agents and publishers if you had a built-in following who would buy your books.

So in March of 2011 I launched this web log, or blog as it is more commonly known. I called it “New South Essays” and tried to brand myself as a commentator on life in the modern South. Because I felt that my novel was a work of contemporary Southern fiction, I thought this would give me access to the readers who might be susceptible to buying my book when the time came.

For three years I published a New South Essay each week. In August 2012 when I went to work for Georgia Tech, learning to communicate in a technical field and managing a large staff sapped all of my energy for writing. Plus, the demands of a growing family caused me to lose touch with my zeal for expression again. I put the blog on hiatus in the fall of 2014, and once again strayed from my love of writing.

During my time at Georgia Tech I satisfied my itch to write by taking on freelance writing assignments for Baptist publisher, Smyth & Helwys. I wrote several units of Sunday School lessons for its Formations line, devotions for its annual Reflections guide and started a blog called “A View from the Pew” which provided a lay person’s perspective on church life. With such a demanding day job, my writing dwindled to once a month, and my creativity shriveled.

I finally figured out my pattern in the spring of 2020 when the outbreak of COVID-19 rearranged our lives. No longer commuting two hours a day to downtown and back for my job with the University System of Georgia, I found I had more time in the mornings to write again. I was inspired to re-launch New South Essays on a monthly schedule, alternating writing weeks among A View from the Pew, New South Essays and the re-write on my novel. And when Carla gave me the unique anniversary gift in May of weekly memoir prompt Storyworth, I found myself once filled with excitement and energy for the written word.

What started as a spark of creativity has grown into quite a collection: two blogs, hundreds of newspaper articles, thousands of news releases and promotional pieces, speeches, media statements and an unpublished novel. Writing is a passion that draws me back whenever I wander away from it.

Here’s hoping I don’t lose sight of that truth again.

Even better than expected – part 4

(This is the final installment in a series about my career’s twists and turns. If you missed the previous three posts, I encourage you to go back and catch up: Part 1, Part 2, and Part 3. Now, for the final chapter… so far:)

When I left GTRI for Institute Communications at Georgia Tech, I didn’t just move across campus. I traded a 7 a.m. to 6 p.m., Monday through Friday, schedule for being on call 24-7, nights, and weekends.

I was the Institute’s media spokesperson and the public information officer for the Georgia Tech Police Department. Tethered to a mobile phone, I was never completely off work, and I endured some of the most difficult circumstances of my career, including the night a Georgia Tech police officer shot and killed a student.

That tragedy took a toll, and invigoration turned to exhaustion. By the time ethics complaints had me on local television once a month explaining the latest violations and firings, I was ready for a change. My great boss, Associate Vice President Lisa Grovenstein, retired, and I decided my performance in the job for three years would be enough evidence that I was capable of moving up into her job.

I made it to the final two candidates before losing out to a highly qualified external candidate. I was disappointed but not crushed, and I was staying busy serving as the chief intermediary between Georgia Tech and the University System of Georgia’s communications team. The USG lined up the television interviews, coached me on speaking points, and relied on me to carry the message they wanted delivered. There were times I felt like a double agent, trying to carry the message of Georgia Tech President Bud Peterson as well as the University System’s talking points. Then my own department at Georgia Tech was embroiled in a transition when our vice president was let go.

Lance Wallace appears on WSB-TV as a Georgia Tech spokesperson.
Friends would joyfully proclaim they saw me on TV. My response was always the same: “If I’m on TV, it’s a bad day.”

I was asked to attend the August Board of Regents meeting to facilitate media interactions for President Peterson. I showed up at 8 a.m. to meet with Charlie Sutlive, the USG’s vice chancellor of communications at the time. Instead of going over the details of the day, Charlie informed me he was leaving his job at the end of the week, and he wanted me to serve as the interim in his place. I would be on loan from Georgia Tech, and it would be a great opportunity to gain visibility with the USG leadership before his replacement, the out-going governor’s communications director, Jen Ryan, could return from maternity leave and take over the job on a permanent basis.

I had been deep in conversation with NCR about a position to serve as a university relations representative, building a program for the Atlanta-based financial technology company to interface with the institutions in the state. I decided to withdraw from that process and pursue the interim at the USG. President Peterson was understanding and glad for me to have the opportunity to look out for Georgia Tech from the USG headquarters. Dene Sheheane, Georgia Tech’s vice president for government relations, was put in charge of Institute Communications, and he blessed the arrangement as well, serving as a confidant and mentor throughout my tenure downtown.

It was an insightful experience, which I found challenging and exciting. Other than having to carry three mobile phones – one for USG, one for Georgia Tech, and my personal phone, I enjoyed it. Consulting with 26 institutions instead of just one was dizzying but enriching.

The four months flew by. Jen and I were originally scheduled to overlap the first week of November, but when she arrived, the decision was made to keep me on until the end of the calendar year. Those additional two months made Jen’s transition smoother and helped me land back at Tech with a new job on top of my old director of media relations position – interim associate vice president for creative strategy and brand management. 

I took on management duties for half of the Institute Communications operation and began interfacing with a new team of direct reports. I also applied for the vacant vice president of Institute Communications position, and although I felt like it was premature for me to ascend to that position, particularly after not getting the AVP job, it was an opportunity from which I knew I would learn and grow.

Winter and spring 2019 were difficult as I juggled the responsibilities at Georgia Tech, continued interfacing with the USG and went through interviews, presentations and project proposal drafts as a part of the VP search process. I was also able to participate in the USG’s Executive Leadership Institute, further allowing me to grow as a leader. 

But when the dust settled in the spring, I did not get the VP job, and I was feeling more and more burned out by the amount of work I was producing and the feeling that my profession was dominating my life. Jen Ryan kept in touch throughout my Georgia Tech VP candidacy, and when that fell through, she reached out and asked if I would be willing to come back to the USG as the associate vice chancellor for communications.

I needed a break from Tech, and working as the no. 2 to Jen seemed promising, particularly since she indicated she had a clear exit strategy she was planning over the next two years. I came back to the USG in August 2019, feeling relieved of the burden of 24-7 on-call work for Georgia Tech and its myriad, daily crises.

Jen announced her departure ahead of schedule, and I was not tapped to become the vice chancellor. Former WSB-TV investigative reporter Aaron Diamant, one of the people I had recently stood in front of cameras for explaining a Georgia Tech cybersecurity breach. I liked Aaron, but I was disappointed that my plans were not working out.

The full scale of the impact of the COVID-19 pandemic became known in late winter, and I started working from home exclusively in mid-March. Not commuting two-plus hours a day gave me back time, and I began to write again for fun.

Lance Wallace wearing a suit and tie talks on a video about mental health for the University System of Georgia.
I’ve been told I have a face for radio. If I had possessed more foresight, I would have taken broadcast journalism classes back at Troy.

I re-launched this blog, and blew the dust off my novel manuscript, which I had set aside in 2012 after attempting a rewrite. In May, Carla gave me the StoryWorth online weekly memoir, and I began to carve out time each day to write. For nine months, I worked on my novel, wrote a series for the Reflections devotional book, wrote monthly View from the Pew and New South Essays blog posts and crafted responses to the StoryWorth weekly writing prompts. The time was a gift, and the opportunity to write reconnected me with the dream I had as a 7th grader writing short stories.

One month ago this week I accepted the position of vice president of marketing and communications at Oglethorpe University, leaving the USG after three years as associate vice chancellor. Joining the team at Oglethorpe, meeting new people, working on communications plans and engaging in pro-active media relations has been fun. And who wouldn’t want to go to work at Hogwarts. In fact, I learned this week that a former president from long ago in Oglethorpe’s history called the Gothic architecture on the Brookhaven campus “the silent faculty.”

Lance Wallace in a coat and tie and sunglasses stands in front of the Lupton Administration Building on the Oglethorpe University Campus with the sun peaking over the rooftop.
It’s all sunshine and smiles as I start a new adventure at Oglethorpe University, which has a distinct architectural look on its 100-acre campus in Brookhaven.

My career path has been winding, but so has everyone’s in the communications world as the analog era shifted into the digital age and communication became nonstop and ubiquitous. After 30 years of writing, editing, crafting stories and engaging with the media and the public, I don’t know what the future holds, but I am thankful for the experiences, the people and the successes along the way. I’m filled with gratitude and eager to make an impact, ready to embrace the next chapter.

Thanks for sticking with this winding story over these four posts, and if you missed one, feel free to revisit them. I appreciate you reading!