Last weekend was a convergence of televised events that treated channel surfers with more than the usual amount of Southern accents.
Unless you were under a rock you know that last weekend was the 54th running of the Daytona 500, the official start of the never-ending NASCAR season. What you may have overlooked was that it was also the 2012 Bassmaster Classic at the Red River in Shreveport, La.
Yeah, yeah, the rest of the world had the Oscars to fuss over, but for true Southerners, it was a weekend to revel in the great sports that have found or are beginning to find a broader fan base.
Truth be told, I don’t watch much racin’ or fishin’ on the TEE-vee. A few years back, Barron had a brief obsession with NASCAR after he saw the Pixar film, Cars. That year, Kevin Harvick won the Daytona 500 by two-tenths of a second over Mark Martin in the closest finish ever, and Clint Bowyer crossed the finish line upside down and on fire.
“Whoa! What is this!” Barron said in a “where has this been all my life” tone as the race finished.
Once he realized there was a five-hour race every weekend for nearly 10 months and all races don’t end that way, he lost interest. But for a couple of years we were as much NASCAR fans in our household as the other neophytes sporting numbered trucker hats and T-shirts with such thoughtful slogans as “Boogity, Boogity” and “The surgeon general said nothing about smoking the competition.”
This year’s race was a logistical nightmare. It was supposed to gun on Sunday afternoon, but rain delayed the event until Monday night. Several wrecks chased fan favorites Jimmie Johnson, Jeff Gordon and last year’s winner, Trevor Bayne. Then, with 40 laps to go, something broke on Juan Pablo Montoya’s number 42 car. It swerved and hit a jet dryer causing an explosion and subsequent blaze that delayed the race another two hours. By the time Matt Kenseth crossed the finish line to take his second Daytona 500, it was Tuesday morning.
In driver parlance, it was a weird deal, man.
I don’t want to give away the outcome of the Bassmaster Classic because even though the event has ended, the three-days of weigh-ins will be televised on Saturday and Sunday on ESPN2. What? You say you don’t mind? OK, well, SPOILER ALERT! Chris Lane took the top prize of $500,000 by catching 51.6 pounds of fish in three days.
What? You say you’ve never heard of Chis Lane? THE Chris Lane? OK, well, neither had I, but that’s not the point. As a guy who grew up with a bass fishing dad, I can still hear Jimmy Houston’s cackle and see Bill Dance’s pratfalls in my childhood memories. Bass fishing was something I never cared to watch on television, but grew to enjoy with my dad when we had chances to go.
So why are these sports inextricably linked to the South? We all know football is king down South, but people in other parts of the country play it, too – although that’s getting harder and harder to prove by watching the Bowl Championship Series games.
NASCAR and Bassmaster have several things in common: their origins are Southern, they are warm weather sports, their fan bases have some sense of participation and, most importantly, they have numerous corporate entities involved that wish to reach an audience with their products.
Ultimately, it’s sponsorships and advertising revenue that lands your sport on TV.
So before anyone claims the South has risen again based on the ascendance of its hallmark sporting events, think about your consumer behavior next time you pay $8.49 for a Strike King® Kevin VanDam Sexy Dawg Topwater lure or pick up a Diet Mountain Dew.
Did you really want that or did you just watch too much racin’ and fishin’?
Keep your hooks wet and your car off the wall, and have a good season. Second place is just first loser!
What do you think is the king of Southern sports? What makes a sport Southern? Leave a comment below and share your thoughts.