When you try a different hair stylist or dental hygienist, don’t you feel a little bit like you’re cheating on the relationship?
Since the mid-1990s I have been buying my running shoes at Phidippides, the first-ever specialty running store which opened in 1973 in Tallahassee, Fla., and now operates at Atlanta’s Ansley Mall. Even when I lived in Macon, I would drive to Midtown Atlanta to buy my running shoes from real runners who knew what they were talking about as opposed to the teenagers in referee uniforms at those shops in the mall or the big box stores.
For at least the last three years as I have dealt with a number of injuries, a running buddy of mine has been trying to convince me to visit Big Peach Running, an Atlanta running store chain that opened in 2004. He talked about their fit process and how they looked at your feet on some sort of scanner and then videotaped your gait and foot falls on a treadmill to determine your needs in a running shoe.
I stubbornly protested, saying I preferred the low-tech approach of Phidippides where they watch you run with their eyes and tell you the same information. I said I didn’t want to succumb to the “soul-less, technology-driven” approach of the new-fangled Big Peach.
After logging WAY too many miles on my shoes, I decided it was time to get some new ones. I had been complaining about my shoes to anyone who would listen for several months. Finally, my wife had heard enough.
“Go buy some shoes already!” was her less than sympathetic response.
Now that I work in Midtown, I made plans to slip over to Phidippides during a lunch hour. Before I could go, though, my running buddy made one last appeal for Big Peach. This time when I launched into my old school argument, he was ready.
“Wait, don’t you work at Georgia Tech? Why are you so afraid of technology?”
I looked up Big Peach’s locations and found a brand new one on Peachtree Street, 1.7 miles from my office. Resistance was futile. I was assimilated.
During lunch last Friday, I drove over to the new Big Peach location, feeling guilty for abandoning my beloved Phidippides. The clerks, who, like at Phidippides, were clearly very knowledgeable runners, asked me the same diagnostic questions I used to get at Phidippides:
- How much are you running these days?
- What are you are currently running in?
- Are you having any problems?
- Are you training for something specific?
Because I knew all these answers so readily, they started to just pull some shoes they knew would work and go from there. But I sheepishly said, “Aren’t you going to do all that high-tech stuff to my feet?”
Embarrassed, they backtracked and had me step on the sensor pad to measure my arch. I have a high arch, by the way, which I already knew.
Then, they put me on the treadmill with the little camera aimed at my feet. I took off and actually got it going a little too fast (on accident, not to show off) so that my foot fall images were blurry. They found a clean frame and showed me how my stride is stable. I neither over- or under-pronate. I have a stable foot and need a neutral shoe. Again, this was information I already knew.
They let me trot around in the newest model of the Asics Gel Cumulus, which I’ve been running in for the better part of 10 years. They felt great, like rubber-soled comforters for my feet.
For grins, they showed me perhaps the ugliest shoes I have ever seen in my life. Newtons, they were called, as in Sir Isaac. And, no, they were not of the fig variety. They were of the $170 variety. They had little rubber blocks on the sole under the ball of the foot designed to induce proper running form. In case you’re not keeping up, these days proper running form is to land on the mid-foot or ball of the foot rather than the heel-to-toe technique most of us grew up learning.
I donned these hideous shoes and trotted around a bit. They felt good and actually did make me run on the balls of my feet. But it wasn’t $170 worth of improvement, so I tried out the sports car model. These chartreuse Nike’s Flyknit Trainers were the lightest shoe I had every picked up. Made with engineered fabric, the shoes weighed just 1.2 ounces each. For legs that aren’t getting any younger, I swallowed my pride and bought the brightest pair of shoes I will ever own.
I am officially in the 21st Century of running. I wear neon green shoes that have a little pocket in the insole for a microchip (which I did not purchase) that can sync via Bluetooth technology with my iPhone to record my runs. I shop at a store that scans your feet electromagnetically and uses video cameras to record your running motion. I have officially moved to the New South of running.
I may not be the six million dollar man, but with these new shoes, I am the $145 man. I just hope they will help me qualify for Boston soon or else I may go back to my Luddite ways at Phidippides.
How hi-tech are your trainers? How do you buy your shoes? Have you succumbed to the technological generation and go for every GPS, heart-rate-monitor, sensor and microchip available? Leave a comment and sure your running technology preferences.