
I had just wrapped up a conference call and had about 15 minutes until I needed to leave my office for my next meeting on the other side of the Georgia Tech campus.
A quick check of the Mercer-Duke score revealed Duke had pulled ahead. No need to get excited. The Number 3 seed was doing what Number 3 seeds do in the NCAA Men’s Basketball Tournament.
I spent some time working on a PowerPoint presentation and managed a few more productive edits before I clicked back over to see the score. With just a couple of minutes left, Mercer, the overwhelming underdog, had pulled ahead.
“This might get interesting,” I thought.
So like a lot of other Mercer fans – an almost nonexistent term until yesterday – I indulged and gave up a few minutes of my day to see an improbable upset, leaving my office only when the outcome was no longer in doubt.
I wasn’t much good in my meeting. I kept checking Twitter and Facebook to see my myriad social media connections to Mercer light up with jubilation. The unbelievable had happened.
That’s when I felt it, a moment I had never felt as a holder of a master’s degree from Mercer: school pride. Did I mention I used to work there, too? No? Well, I did, and now that Mercer has defeated Duke in the NCAA tournament, you can bet I’ll be mentioning it a lot more in the future.
“Yeah, I used to work there… you know, Mercer? Yeah, that’s right, the school that beat Duke.”

In the South, you must have your teams. I know this is more of a football phenomenon in the Deep South, but when you look to the Appalachian or coastal regions, basketball is king.
Having pride in your school’s athletic accomplishments is not just a Southern thing, but in the New South, it definitely gives you markers with which you can identify yourself on social media. You are either a Dawg or a Jacket, an exclaimer of “Roll Tide” or “War Eagle,” a fan of Florida or Florida State and so on. This is a socially acceptable and even socially expected way to identify yourself.
And up until yesterday, the shorthand “Mercer fan” had not existed. Yes, I have plenty of friends who work at Mercer and some whose children go there, and a lot of people in my personal network, including my wife, went there, but even those with close connections to the school weren’t really rabid with Mercer basketball pride.
Even my wife, who has not one once of athletic interest, managed to come up with a Facebook post that entered the realm of euphoric fanaticism… for her:
“Be the Bear, Mercer Proud, and all that jazz!”
Lame, I know, but that’s the point: Mercer has a bunch of graduates and “fans” like this who are ill-prepared to celebrate a success of this magnitude. Even I didn’t know what to do with these feelings of Mercer pride at first, but now that I know what this is, it’s growing on me.
For all the academic purists out there, this is where you have to admit that athletics plays an important role in higher education. For every alumnus who goes on to invent something great or achieve a lofty position or have a national nightly cable show, not even Nancy Grace can give a school the kind of profile that a bracket-busting victory in the NCAA tournament can.
This is why schools have athletic programs. This is ultimately why Mercer reinstated its football program this year after a 72 year hiatus. Sports get people excited. High-profile victories against national powerhouse programs put you on their level, at least for a day. Alumni feel pride. The general public talks about your school. High school kids suddenly think they may want to go there. Donors are inspired to write big checks.
We’ll see what happens Sunday when Mercer takes on Tennessee, but for now, there’s plenty to celebrate for “Mercer Nation” … another term that has never before been used in the English language until yesterday.
I, for one, will break out my “Be the Bear” T-shirt and wear it with pride.
OK, Mercer fans, it’s your shining moment. Share what you were doing when Mercer beat Duke. Were you at the game in Raleigh? Were you at work sneaking a peak at the ESPN gamecast? What was it like? Leave a comment below and let the celebration continue.
I must confess I didn’t even know they were playing. I was with a coworker at Wild Wings for lunch and the TV screen was at a good angle for him and a funny angle for me. I crooked my neck and could make out that the score at the bottom of the screen was close between Duke and Mercer. Thinking it couldn’t be, I doubtfully asked “What Mercer is that? It’s not the one in Macon, GA is it?” He asked about their mascot, and after another moment or two he said it was indeed the Mercer Bears. At that point I really crooked my neck to get a better view, and for the rest of lunch. We left when the second quarter was almost over. Despite it being close, a busier than normal afternoon made me forget about it until that same coworker came by and said “Well a bunch of brackets just got blown.” I quickly checked Facebook and it was already filling with Mercer fans coming out of the woodwork. I then called my wife, who is an alumni, but she said her dad had already called a half dozen times until she had been able to answer. Next I called my parents, since my dad had gone to Mercer. I figured they were at work and weren’t paying attention to the tournament, so they wouldn’t know yet, but I was wrong. You are right. Something like this can bring a lot of attention to a college. and FAST!!!
I was periodically watching the game, trying not to “jinx” the outcome since I had chosen underdog Mercer on my bracket!
Go Bears ! MU ’72
Lance
I really like your blogs. Just a heads up you are using copyrighted photos. Hyosub Sin and AJC photographer used my photo on his website and tried to claim fairuse for one of my photos.
After two of my lawyers talked to him who both are the lawyers for National Press Photographers Association he came to understand just because he sees people doing this doesn’t make it legal. He also learned that many newspapers are getting sued today for this miss interpretation.
I would advise you as a professional in the industry to be sure you have the license agreement or not use photos from around the we.
Stanley Leary 350 Bent Grass Drive, Roswell, GA 30076-1761 404-786-4914 stanley@stanleyleary.com | http://www.StanleyLeary.com http://blog.Stanleyleary.com http://twitter.com/stanleyleary http://www.facebook.com/stanley.leary
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Thanks, Stanley. Where can I get a standard license agreement to get photographers to sign?
I pulled the two images. Don’t want any trouble!
Oakland A’s Billy Burns was happy (via Buster Olney this morning) …
http://blog.sfgate.com/athletics/2014/03/21/happy-ex-mercer-player-billy-burns-plus-as-injury-updates/
Great job Mercer.